Email Marketing For Beginners Step By Step Guide
You want to start email marketing. But you have no idea about email marketing. Don’t worry, I will help you step-by-step how to start email marketing for beginners and the best email marketing automation tool.
It doesn’t matter what industry you come from Your only goal will be to list the emails, And Grow your email marketing with new strategies.
What Is Email Marketing?
Email marketing is one of the best and earliest digital marketing and advertising strategies that exist now.
To put it in simple words, it describes the intellectual approach employed to send emails to prospects as well as customers.
If the mails are persuasive enough, then they convert these prospects into clients and become long-time buyers.
How does Email Marketing work?
It is a medium to maintain the relationship between you and your subscribers (potential customers or existing customers).
You can email them when they give you an email ID and name.
Why Email Marketing is important?
It is critical because you are able to send updates to loyal subscribers and potential customers or existing customers. You can also market your products/services, help them out and in exchange because for that you make money.
How to get started with email marketing?
You first need to add users to an email list, and to do so with their permission. You also need a way to send mass emails. To achieve this, you need an “autoresponder.”Also known as an email service provider.
Personally, I use and recommend ConvertKit:
What is ConvertKit?
ConvertKit is an email service provider used by bloggers and organizations to keep, manage, and harness their email subscribers’ list. With ConvertKit, email readers can be tagged and coordinated, which helps organize subscribers into logical units.
Automations and principles can automatically tag subscribers and add them to sequences. Link triggers give marketers the power to automatically arrange subscribers dependent on the links that they click within mails
ConvertKit is among the most popular & highly recommended email marketing tools among bloggers and content creators. I use it as well!
I have used Mailchimp, Mailerlite, GetResponse, ConvertKit, Flodesk, and now I’m back to ConvertKit back again. And, I could certainly say that no other tool defeats the power of ConvertKit if you are a blogger or content creator.
Inside this ConvertKit tutorial, how I’m going to share why ConvertKit is the ideal selection for you and the way it is simple to get started with this awesome email marketing tool.
WHY YOU SHOULD CHOOSE CONVERTKIT
Nathan Barry, the CEO of ConvertKit, created this instrument specifically keeping bloggers, content creators & infopreneurs in your mind.
Now, you must be wondering why you should go with ConvertKit when there are other more economical tools in the marketplace… even when some have free plans, to start with?
Because ConvertKit makes email marketing easy for bloggers & content creators. You don’t have to spend hours wandering through the port and trying to figure out how to complete even the fundamental tasks.
Secondly, FREE platforms arrive with restricted features & functionalities. They do not allow much to raise your email list. There are some constraints when it comes to promoting affiliate products.
ConvertKit pricing functions on a sliding scale that’s based on the number of email subscribers you have.
There is a free choice, which is quite new, for as much as 1,000 subscribers, and it includes unlimited landing pages and types.
If you are confused by a few of those terms, I’m going to explain them entirely a little further down.
Using ConvertKit’s free program it’s possible to add more readers when you get people to sign up for an account using your distinctive referral link.
This can be called the Refer a Friend program, and you can add 100 more readers with each new sign-up.
In case you’ve got a smaller email listing, ConvertKit’s free program may be a boost to begin, but you will want to up your game in case you would like to have more marketing tools.
And in my own experience, you really do want more marketing tools.
Billing annually puts the cost at $29/month for 1,000 subscribers. 10,000 subscribers is 119/month. 75,000 subscribers is 499/month.
ConvertKit Entire gives you automatic funnels and email sequences — amazing tools to help you start and market products. It also allows for integrations so you can get more from the platform by connecting it into the applications you’re already using. And you get premium support with Complete.
Features of ConvertKit
ConvertKit offers powerful marketing tools including landing pages, email automation, and even signup forms. All these are essential features for almost any ESP because it is what moves you from only writing emails, to selling products and services.
ConvertKit provides you a lot of control over opt-in forms and they’re rather easy to customize, allowing you to fine-tune them as you desire.
The opt-in forms won’t win any design contests and can not be compared with the ones provided by OptinMonster.
Having said that, the sign-up forms are professionally equipped and the form editor is easy to use.
ConvertKit supplies 3 landing page templates to design a personalized page. These are great if you are providing a free eBook, webinar, or class to cultivate your email list.
ConvertKit landing pages can be made quickly and easily, but they are very few customization options available.
Once again, the landing pages made via ConvertKit can not be compared with standalone landing page services like InstaPage and Unbounce,
but they will do the job if you want to do a quick marketing of a webinar or podcast to add tens of thousands of subscribers to your email list.
Broadcasts and Sequences:
ConvertKit permits you to send emails as one-time broadcasts, but the actual USP of ConvertKit lies in its own sequences.
The tool will guide you through a number of different email types and develop chains of emails that will be sent to subscribers who are tagged to get them.
This is all made possible with the help of automation.
That is my favorite feature on ConvertKit. While AWeber does a good job with its autoresponders, ConvertKit takes email automation into a whole new level.
With ConvertKit, automation relies on a simple”if this / then ” sequence. There’s a bit of a learning curve involved here, but you’ll eventually get used to it.
And this is the quality that sets ConvertKit apart from other ESPs in the market.
You can determine who receives chain emails and when they receive them by setting up a variety of’triggers’ and’actions’ which will execute when the trigger ailment occurs. (See screenshot below)
This really is a game-changer that’s usually only reserved for insanely expensive and complex email options like Infusionsoft.
ConvertKit enables you to arrange your readers not only around forms, but with numerous tags without ever worrying about paying to the same contributor twice.
You get to see basic analytics choices (open rate, click speed, unsubscribes, etc.) for your email broadcasts and sequences.
What’s more, you are permitted to resend your emails to individuals who haven’t opened your email from the dashboard itself with a feature called”resend to opens”.
You can send another email to such people making changes to the subject line and articles to find out whether they react differently to your email the next moment.
GETTING STARTED WITH CONVERTKIT
Step 1 – The very first step is to go to ConvertKit and sign-up for the free 30-day trial.
Once you reach their platform, you’ll be asked whether you’re just starting with email or moving from another tool. Follow the quick easy steps and sign-up using your domain email & the password you want to choose.
Once you’ve successfully signed up, you’ll come across this screen.
Step 2 — You can see the video tutorial on the screen to get an idea of the platform. We will also undergo virtually everything in this ConvertKit tutorial too.
Step 3 — ensure that you verify your email by clicking on the confirmation link that you’ll receive in your inbox.
Step 4 — The next thing you have to do would be visiting the Account Settings. You may get it by clicking on the Username at the ideal side corner. Write your business name (you can simply apply your blog name as well) and select your account domain.
It’ll be used as a domain name for your landing pages. You can just use your blog domain too. Thus, your ConvertKit account domain will be”yourblogdomain.ck.page”.
If you scroll below, you’ll see the”GDPR compliance” alternative. If you are a blogger/content creator based in the united kingdom, EU area, pick the second or third choice based on your preferences.
Step 5 — Next, proceed to the”Email” settings and add the email you’ll be using as a sending address. If you have used your domain while registering, then you are good. Otherwise, add your domain name out of here and make it the default sending speech.
Leave the”Default time to send emails” at default.
Next, add your mailing address in the”address” segment. It is REQUIRED by the law to have a speech in most advertising emails. If you do not need to use your address, ConvertKit allows you to use their speech too. Another reason to go with this platform.
Step 6 – In the “Billing” section, you can add your billing details right now or wait till the end of your trial period.